HSARx | Las Vegas, NV
How do you make prescription drug pricing ads entertaining?
You start by realizing that everyone is tired of seeing the same commercial about prescription drugs - happy dancing people in the sunset - so you figure out a way to call out the obvious, that these ads are dumb. Create a quippy script and some stock video that is obviously poking fun at traditional ads to create an scroll-stopping ad that is enjoyable for the customer to watch. Followed by more traditional retargeting ads created to show the actual savings for the customers.
created at AgencyOf.
Skills: Conceptual Thinking. Copywriting. Video Editing. Animation.